Imagine if you could use “The Force” to control the Internet. For. Real. We worked with Stance to allow anyone to shop for special edition Star Wars socks with the wave of a hand.

The innovative e-commerce site combines complex motion-tracking software with a seamless webcam interface to give visitors the power to shop for socks using only hand gestures as they relive scenes from the first trilogy. Mobile deployed accelerometer navigation that let users browse and spin socks without laying a finger on their phone screens.

Built with the fanboy in mind, intuitive UX makes shopping with “The Force” easy to learn, magical to control and exciting to master. We turned the tired product carousel into an authentic, engaging experience made to excite and convert true Star Wars fans. Shop With The Force unleashed Empire-sized social buzz with a first-of-its-kind UI. Not bad for a rebel sock brand.

Shop With The Force turns the tired product carousel into a fanboy dream come true. This first-of-its-kind, e-commerce experience combines complex motion-tracking software with a seamless webcam interface that empowers visitors to shop, spin and buy Stance using only hand gestures as they relive sock-themed scenes from the original trilogy. Intuitive UX makes shopping easy to learn, magical to control and exciting to master.

The HTML5 responsive experience was teased and, upon it’s release, hosted on Stance.com. Every effort was made to maintain Stance’s clean aesthetic while also ensuring the site was “Star Wars accurate.” The timeline for development and video production was less than four weeks and included extensive WebGL development and time-consuming stop motion video. Promotion touch points included the brand site and social channels, as well as earned media.