Our film is a three-act anthem, following the universal struggle of athletes as they train. From up-and-comers to international superstars, we worked with them to show their authentic and unique workouts. Through it all, the camera stays locked off in profile, highlighting the secure fit of Powerbeats Pro. In the first act, the athletes prepare for the challenges ahead, their movements are quick and deliberate. In act two, the pace quickens, their motion becomes more dynamic and intense, accelerating until finally it's unsustainable and we reach the breaking point. The action stops. The music slows. Our athletes are beset with pain and exhaustion. But they don't stay down for long. Just as suddenly as it stopped, the action ramps up and into act three: Triumph. With Powerbeats Pro our athletes are unleashed. Motivated by their music, they run faster, work harder and reach the climax of their workouts.

Beats wasn't first to market with a truly wireless sport earphone and even though their technology would set them apart, we needed to find a new POV in the category and show the technology in a completely unique way. We worked with a variety of internationally recognized athletes to tell an authentic training story that would resonate with athletes of all levels. Through our innovative camera techniques, we were able to capture and sequence their different struggles in a way that felt cohesive and genuine. Because at the end of the day, these superstars are just as human as the people watching the spot.