Radio and Audio > Product & Service
SAATCHI & SAATCHI , Carouge / NOVARTIS / 2010
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Overview
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BriefExplanation
In this campaign each ad starts with a single voice gently singing a single word. Then, one by one, other voices join in over the top in acapella harmony. The layers of voices build and build until it's one huge, harmonic, symphonic, joyous chorus.
ScriptInEnglish
FVO1: (Singing) Freshly cut grassCHOIR: Lawn mowerPicnic basketLeather footballWet grassBarkDaffodilsDaisiesAcornsTrees, ants, tennis ballMud, dog, wet dog, wet shaggy dogBirds feathersSneakersSweat, bicycle chain, grease, perfumeSausages, barbeque, burnt sausages, smoke, firePondDucksBreadcrumbsMothballsOld man, very old manVery old man who has stepped in somethingANN: Unblock your senses with Otrivine Adult Nasal Spray. Nasal decongestant.Contains xylometazoline hydrochloride. Always read the label.
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