Film Craft > Film Craft

PERFECT DAY

BBH NEW YORK, New York / SONY / 2014

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

The centerpiece to Sony’s PS4 “Greatness Awaits” campaign pits two gamers against each other singing Lou Reed’s haunting ballad “Perfect Day” as they battle through three game worlds re-created in live-action. The film helped launch Sony’s next generation PS4 game console and has over 16 million YouTube views to date.

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