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PIXEL CITY
DIESEL, Montreal / BELL CANADA / 2004
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Overview
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Overview
CampaignDescription
The objective of the site was to present cell phone products information in an efficient yet compelling way to Bell's younger target group. We created an interactive environment based on Pixel People (animation and illustrations made with big apparent pixels) to capitalise on an important Web trend. Called Pixel City, the site offers information, games, downloadable items (cell phone games, ringtones, etc.) and numerous functionalities. The game Slack-Man is a solid feature that attracts young consumers. Visits to the site have increased by a staggering 240%.
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