We all have some great memories in McDonald's. We found out that there is something beautiful and nostalgic about our childhood that we all feel every time we visit McDonald's. Specially on children's day. That's why we created: Say it like a child. Using modern audio technology we helped adults recover something that only children have. We modified their voices in real time, and invited them to surprise themselves by placing their orders in a child's voice. Everyone who took part received a reward fit for a kid: the dessert.

The reactions and voices were priceless, creating the perfect video for McDonald's to share in their social networks.

For international children's day we wanted adults to recover something that only children have. Using modern technology in McDonald's restaurants we modified adult's voices in real time, and encouraged them to surprise themselves by placing their order in a child's voice.

We launched the initiative in McDonald's restaurants during Children's day weekend, and created a viral video with the reactions that was launched in McDonald's Facebook. The responses were immediate, generating thousands of likes, shares, and more than 85% of positive comments (something very important for a brand very questioned in social media) not only in Peru, but regionally, with great results in Argentina, Mexico, and more.

+895.000 reach in Peru, Argentina and Mexico

+85.000 plays in one weekend.

+16.000 interactions.

+85% positive comments.

+3500 new Facebook likes.

With a minimum budget we created a really fun live experience for McDonald's customers, which was directly related to the brands purpose and values: having a good time and a happy experience.

Target audience:

20-65 years old women and men from Peru.

Instead of just creating an ad, we created an experience in McDonald's restaurants, which also served as the perfect viral video to share in international children's day.

We found out that there is something beautiful and nostalgic about our childhood that we all feel every time we visit McDonald's. Specially on children's day. That's why we created: Say it like a child. Using modern audio technology we helped adults recover something that only children have. We modified their voices in real time, and invited them to surprise themselves by placing their order in a child's voice.

Everyone who took part received a reward fit for a kid: the dessert.

The reactions and voices were priceless, creating the perfect video for McDonald's to share in social media. This was an instant success generating thousands of interactions in the region.

Children's Day is becoming a more important date every year and brands have an opportunity to grab kids and families attention. But most of the time brands just end up creating simple offers.

McDonald's is aware of it's popularity with the family target, so they asked us to create something for international children's day in Peru.

The challenge was to create something with a minimum budget, yet, impactful.