In the spot we´ll witness the alternative use that a real peruvian poor family gives to newspapers in their daily lives revealing that headlines in most of them do not fit reality quite exactly.

In a country that has been consistently growing during the last 10 years, most of the newspapers are focused on economical growth news, leaving behind the striking reality of 20% of Peru´s population living in complete poverty. Our project´s objective is to show that real news are the complete news, the kind of journalism that La Republica newspaper delivers.