Peru is one of the most diverse countries in the world, and home to some of the greatest wonders in the world. But, what makes a difference to visitors coming to Peru, is that feeling that you've found something you were missing. Besides the landscapes, beside the architecture and rich history, Peru's greatest treasure, is it´s ability to help you find yourself.

Promperu requested a campaign to promote Peru around the world in its widest dimension. Something deep that all tourist can relate to. In our investigation stage, we interviewed hundreds of tourists from all over the world and the result was impressive: 90% of them manifested they discovered much more in Peru than what they came looking for. All of them agreed that after visiting Peru their expectations were more than fulfilled. Peru was for them an experience, not only external, but internal.