FanBooth was launched and promoted only through social media using the Movistar fan page in Peru.

Using existing technology available in every smartphone we created a completely new use for it, giving solution to one of the oldest fan's problems.

We got users from other mobile operators to download Movistar´s FanBooth App.

Thousands of branded pictures of fans hit the social media organically, generating content for the brand that didn't even exist before the app.

With a little budget we managed to create a big impact for Movistar during the World Cup.

Movistar wasn´t a sponsor or the World Cup though they still wanted to be noticed.

World Cup, fans spend their best moments in front of the tv. They cheer, they scream, they cry, they laugh. But are there any memories from those moments? No. Nothing. We present Fanbooth, an app that allows fans to photograph all their moments in front of the tv during the World Cup games. We developed a completely new camera feature, that allowed fans to automatically photograph moments of emotions during the games. Using the microphone of the smartphone, the app detected high decibels during the match and when they were high enough, the app triggered a photo. All fans had to was placing the phone, and forget about it. Once the games ended, they could check all the pictures in the gallery, choose the best ones and share them in their favorite social network.