No regulations affected this activation.

There is a dire need for organ donors with over 114,000 people desperately waiting for the transplants that would give them a second chance to live. For each person who does register as an organ donor, they are potentially helping eight people in need.

Working with three California police departments, drivers were pulled over for minor traffic violations, but — instead of receiving an infraction — registered donors were handed a “Second Chance Ticket” and praised for their willingness to give others a second chance at life. By utilizing our police partners as both the facilitators and promoters of the Second Chances program, we earned media attention among the general population that wouldn’t have been possible otherwise. A toolkit was made available on secondchancesdonor.org to make it easy for other police departments to implement the Second Chances program and support this great cause.

There is a dire need for organ donors with over 114,000 people desperately waiting for the transplants that would give them a second chance to live. For each person who does register as an organ donor, they are potentially helping eight people in need. In spite of having the greatest number of licensed drivers in the United States, California also has the lowest percentage of registered organ donors. This is particularly strange since 95% of Americans support the idea of organ donation, but less than half actually register to receive the “pink dot” on their driver’s license to indicate that they’re a donor. To get more people to become registered organ donors, we had to find a way to make the selfless act of registering felt on a personal level since most donors never receive a thank-you from their transplant recipients.