Radio and Audio > Radio & Audio: Sectors
CASANOVA//McCANN, Costa Mesa / DONATE LIFE CALIFORNIA / 2019
Overview
Credits
Write a short summary of what happens in the radio or audio execution or campaign.
The radio spot takes the listener through a day in the life of a person. As we hear what she’s doing, we realize there’s something strange about it. She’s in completely different places within short periods of time, she appears to be an adult and a kid at the same time, and there are a lot of contradictions in her story. The spot ends with the line “A single person could bring many stories to life,” revealing that the main character was an organ donor, and she is living different lives through different organ recipients’ stories.
Cultural/Context information for the jury
95% of Americans are in favor of being a donor, but only 58% are registered.
Script. Provide the full radio advert script in English.
A day in the life of Kristen Thompson. It's 5:00 pm and Kristen, a 31 year-old two time Olympic swimmer cannonballs into a pool and learns how to tread water. At 6:03 her mom schedules a play date with Rachel, her BFF. At 6:05 Kristen, a vegan enthusiast orders a quarter pound triple bacon cheeseburger.
At 6:06 her boyfriend proposes on a flight to Denver. At 6:07 she enjoys a honeymoon cocktail on a beach with her new wife...in Brazil. At 6:10 she’s lifted on a chair at her bar mitzvah. At 6:11 she runs a Marathon. Two minutes later she gives birth to her third child and then finishes her night at a strip club with her buddies.
A single person can bring many stories to life.
Register as an organ donor at donatelifecalifornia.org and you could save up to 8 lives.
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