Lima is the pioneer brand in the category of organic food. Lima wanted to reinforce this position with its partners and consumers during the Christmas season.

To reinforce the position of Lima as a pioneer brand in the category of organic food.

The number of visits to the Lima website tripled in 48 hours. The edible greeting card initially created for Belgium, France and The Netherlands, ended up being produced for Germany, Austria and Switzerland too.The card (and Lima) got press coverage in newspapers and online. Lima was invited on a show radio to prepare the card and conduct a live tasting. An impressive amount of ‘mmmm’s were noticed on the 24th of December between 9pm and 11pm.Christmas was healthier than usual.

We came up with the edible Christmas card. It was sent to all Lima partners, distributors and retailers.Besides wishing a tasty and healthy Christmas, it also directed them to the website cookinglimawishes.com, which gave more details on how to prepare it.Indeed, the paper was entirely made of organic celery and leek. And the ink was edible too. Once ready, it could be enjoyed with the traditional Christmas meal: turkey with chestnuts, pears, cranberries and organic greeting card mash.Lima's resolution for the New Year ? Enjoying every single bit of it.