Unlike Europe or Asia, in Costa Rica, the electrical outlets look sad and scared. That was the inspiration for Gollo to created the Happy Electrical Outlet, an outlet that certifies that the electrical installation of a house is correctly done. Of course, Gollo would be responsible for ensuring that the electrical installation is correct.

On February 28th, Gollo promoted the Happy Electrical Outlets directly with its current clients, trough its CRM program via email with a promo: buy an appliance and receive a free electrical check, certified with the installation of a Happy Electrical Outlet. This mailing redirected them to gollotienda.com, receiving a direct response of 648 clients who purchased an appliance, during the month of the launch, exceeding the online sales goal in 224% (Gollo sales an average of 200 appliances every month).

On march 10, the Happy Electrical Outlet program was promoted trough Gollo’s social media platforms, web, POS in 133 retail stores, catalogues and outdoor/indoor posters with the same promo: buy an appliance in Gollo, and receive a free electrical check, certified with the installation of a Happy Electrical Outlet.

1) On the first month, 1003 persons took advantage of the promo and received a free electrical installation certified with a Happy Electrical Outlet: 63% of the sales were made by Gollo’s current clients via mailing, and 37% of the sales by new clients via massive campaign.

2) +20 traffic in store, generating +34% in sales on the first month.

3) The Happy Electrical Outlets help to reduce the fires in 11% in the first month.

4) With the launch of the Happy Electrical Outlet Program, Gollo also created a social program that rebuilds the houses of poor families who lost theirs, in a fire. On the first month, Gollo has built 10 new houses already.

5) 648 clients purchased an appliance, during the month of the launch, exceeding the online sales goal in 224% (Gollo sales an average of 200 appliances every month).

6) But most importantly, a new unbranded media was created to

The Happy Electrical Outlet Program is a social and financial solution, based in a real problem of many Costarican, which works as a very efficient way not only to offer an added value to Gollo's CRM program clients, but also to have an additional and strong argument, in the moment of a possible sale.

Gollo promoted the Happy Electrical Outlet trough:

-Its CRM program via email: 20.000 active clients. 76% woman, 44% man. From 25 to 55 years old. Owners of a house and/or a store, restaurant, small local; located in areas with high rates of fire cases.

-A a massive and social campaign: POS in all its 133 stores across the country. Social video and catalogs segmented to the same demographic target than the CRM program.

The approach was trough a simple promo: buy an appliance in Gollo, and receive a free electrical check, certified with the installation of a Happy Electrical Outlet.

Poor electrical installations are the #1 cause of fires in the country: 33.1% As the leader appliance retailer of Costa Rica, Gollo felt the responsibility to help to reduce at least 5% of the fires caused by bad electrical installation, with an idea so strong that helped them also to increase at least 10% the traffic in store on the first month of the launch.