The Orphanage is a non-profit public service campaign that deals with a specific health issue affecting society i.e. Passive smoking & children.

As such it is not governed by rules and regulations regarding health and wellness advertising which in Finland are aimed at organisations promoting either a product or an issue around which they market products .

Orphanage. A place where hopeful parents could visit and offer a loving home to orphan children.

What if the whole situation would be turned upside down? We all know that children can’t choose their parents. But what if they could? Would that change the way we as parents behave?

According to research by the A-Clinic Foundation, a quarter of children are affected by alcohol use at home.

The shame caused by the parent’s drinking and loss of trust is commonly felt.

Fragile Childhood emphasizes the importance of taking the child’s P.O.V. into account, prioritising the child’s need for help and influencing all adults, that they remember to consider using alcohol responsibly.

Fragile Childhood is publicly funded and resources are very limited. FC has managed to reach massive public attention and present the issue as urgent and worthy topic for national debate. More about the case here: http://bit.ly/1GHXGBT