The goal of Saab turbo gene campaign is to get people to test-drive a Saab. It’s an unconventional online test that determines the visitor’s personality and, based on that, recommend a Saab. The turbo gene is that little something that makes us act and think as individuals. After all, it’s the choices you make that define who you are. This campaign urges people to awaken their turbo gene by test-driving a Saab.