Health and Wellness > Health Awareness & Advocacy
LEO BURNETT MÉXICO, Mexico City / EVA CLINIC / 2020
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In rural communities in Mexico, many men still forbid their wives to have a professional screening for Breast Cancer early detection. For them, someone else touching their wives –either a man or a woman– is considered a dishonor.
Changing this macho mentality could take decades, to save lives today, we decided to change the way we make the exam, creating a portable airtight cabin that can easily reach marginalized communities in Mexico and allows us to diagnose Breast Cancer, without anyone touching or looking at the patient.
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