We created, The Invisible Children Yearbook. A Yearbook, just like the ones in schools but ours featured only kids that were born and raised in prison. We included portraits and drawings that depicted their feelings and sent the yearbook to politicians and press.

Implementation: 1000 printed yearbooks sent to politicians and specialized press and media.

Time line: Launch “The Invisible Children Yearbook” Papalote Museum 04/11/2015

Presentation and press conference “The Invisible Children Yearbook” at Senate of the Replubic of Mexico 01/12/2015

Placement: Mexico.

Scale: National.

Thanks to this campaign the government changed the law, assignment a budget for the protection of prison children, and also reducing their stay from 6 to 3 years.

We printed 1000 yearbooks, which were sent directly to politicians involved with child protection matters, we also sent yearbooks to specialized press and media with the intention to make them put pressure on the government. Finally, the yearbook reached the Senate of the Republic of Mexico demonstrating the problem and changing the law.

Data gathering: Data base

Target audience : Politicians and the key media, Society and Justice.

Approach: We identified the legislators and senators who have influence on subjects related to child protection law and send it the yearbook.

Call to Action: Changing the penitentiary law and the creation of the protection for children living in prisons chapter.

In Mexico, criminals are not the only population in prisons. Children also populate our prisons, currently over 400 of them were born in prison and must live there until they turn 6 years old.

They are invisible, because they don´t exist within the eyes of the law. The goverments blind eye exposes these children to not only the first 6 years of there life in prison but also to live on the scraps of the prison since there is no budget for a bed, nutritious foods or educational materials. That's why, Reinserta foundation decided to create a campaign to make them visible.