Last year in Mexico, Breast Cancer claimed the lives of more than 13,000 women. According to the National Statistics Institute, 80% of the cases were diagnosed too late.

A timely check-up could save millions of lives, but, in rural communities, many men still forbid their wives to have a professional screening for early detection. For them, someone else touching their wives –either a man or a woman– is considered a dishonor.

In rural communities in Mexico, many men still forbid their wives to have a professional screening for Breast Cancer early detection. For them, someone else touching their wives –either a man or a woman– is considered a dishonor.

Changing this macho mentality could take decades, to save lives today, we decided to change the way we make the exam, creating an interactive experience in marginalized communities, which allows us to diagnose Breast Cancer, without anyone touching or looking at the patient.