Film > Branded Content & Entertainment
DIGITASLBi, New York / DUNKIN' DONUTS / 2017
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BriefExplanation
Working with the world’s top extreme sports stunt coordinators and cinematographers, we produced this behind the scenes film which captured the efforts of Ellen and the team to accomplish a world’s first: grabbing an object in mid-wing-suit flight. It took 2 weeks of preparation and testing, and then six days of shooting in the Chamonix area of the French Alps.
EntrySummary
To introduce Dunkin’ Donut’s On-the-Go ordering through their new app, and to show how quickly you could order through the app then quickly pick up your order, we created the World’s Fastest Dunkin’ Run, with Ellen Brennan, the world’s fastest flying woman. She would order at the top of a mountain, then flying 120mph pick up her order at a Cliffside Dunkin’ shop. The challenges, trial and tribulations on the way to becoming the first person to ever grab an object while flying in a wingsuit, become the focus of this behind-the-scenes film.
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