Social and Influencer > Websites & Microsites
WSZECHBURGER.PL
K2 INTERNET, Warsaw / AMREST / 2009
Overview
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Overview
Translation
Wszechburger was one of main media used for image campaign of the Burger King brand on the Polish market. The creative idea of Wszechburger campaign focused on the main Burger King product - Whopper. Wszechburger is a king of all burgers, is almighty and wise - knows answers for all questions. That's why the design links to kingdom.Users of the website can have a conversation with Wszechburger. His answers are chosen from the data set based on keywords. Answers are funny, abstract, are in Burger King brand way.Users can also register and download promotional coupons for food in Burger King.
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