The new Opel Corsa-e is a car with many features that would satisfy all kinds of drivers with their different needs and interests.

How do we show that?

We decided to show all the different kinds of drivers, potential customers, each in their own environment asking a question about the feature that interest them the most.

And we seamlessly intercut to the white minimalistic visual world, as we let the Opel Corsa-e answer, visually with its dynamic beautiful driving shots and audibly with our strong message: YES OF CORSA.

Situation: Many people are still hesitating to make the switch to electric cars.

Brief: Convince the doubters, especially the young adults, to make the electric switch with a car that answers all your questions and doubts.

Objective: Showcase as much features as we can of the new Opel Corsa-e without stepping into the boring lane of making yet another product film. We aimed to create a fun and lighthearted campaign that keeps the young target audience of the car entertained. We wanted to make car advertising fun again.

Most of the car advertising in Europe has become very serious. Humour and fun are very rare elements seen in car commercials lately. And, although Opel has reinvented itself and is producing new exciting electric cars, the brand was still perceived as an old German car brand by the young population. So we decided to take the fun road and not only to present our young audience the big list of features the car has, but also to repark the whole brand in their heads.

Music is a crucial part for our film, as it carries the heavy weight of our creative concept, that’s why we opted for an original piece of music, with a strong catchy beat landing on our chorus and big message: YES OF CORSA.

The film consists of many different scenes, each acts as a mini-film, that’s why it was necessary to tailor the music to fit each scene separately, while maintaining the homogeneity of the whole music track.

The final music track is all what he hoped for and more, a summer smash dance track built around reverberating bass and campaign tag line delivered with the catchiness of a Calvin Harris hook.