Brand Experience and Activation > Use of Promo & Activation
&YOU
R/GA, New York / JOHNSON & JOHNSON / 2012
Overview
Credits
OVERVIEW
ClientBriefOrObjective
The world is filled with people who care, but too often, barriers come between volunteers and the causes that need their help. Johnson & Johnson asked us to bridge this gap.
Effectiveness
The &you tool has connected countless volunteers and charity organizations. Based on the success of &you, plans are underway to launch &you 2.0.
Implementation
We created a simple digital tool that connects people looking to volunteer and charity causes that need support. In just a few simple steps, it’s easy to create the tool, regardless if you’re an individual or organization. The &you tool changes the way people and nonprofits connect: it takes volunteers and job opportunities, ways to donate, events and news, and brings them all together in one place. For volunteers, they’ll spend less time searching for the right opportunity to help, and more time doing it. For charity organizations, the app broadens their outreach to volunteers, donors, and other supporters.
Relevancy
Johnson & Johnson is a leader in philanthropy. The &you tool streamlines opportunities and democratizes the volunteer experience for everyone. The tool is powered by feeds of the five largest philanthropy service providers, Johnson & Johnson’s partners for &you. It’s the first time they’ve collaborated on a project, an effort that had previously eluded the White House.
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