Social and Influencer > Interactive Campaigns

24 HOUR MONDEO

WUNDERMAN, Madrid / FORD / 2006

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

CampaignDescription

Ford sponsors the "24 Hours Ford" fundraising event to support various NGOs. We created a viral email campaign to get prominent figures, journalists, NGO representatives, clients, etc. to take part in a not-for-profit event: driving a Ford Mondeo 24 hours without stopping. Banner campaign without cost for the client which directed to a POP where the SMS platform was installed. Email sent to main enterprises to attract their attention.Creative: creativity was upside down to attract their attention and give a turn to the situation.Results: Second day of the campaign 12,903 visits, 12,488 unique visitants and 1,197 SMS with reply.

More Entries from Interactive Campaigns in Social and Influencer

24 items

Grand Prix Cannes Lions
STILLFREE

Viral Marketing: Viral Video

STILLFREE

ECKO/MARC ECKO ENTERPRISES, droga5

(opens in a new tab)

More Entries from WUNDERMAN

24 items

Silver Cannes Lions
THE NEXT PHOTO

Augmented Mobile Experience

THE NEXT PHOTO

CHILDHOOD EYE CANCER TRUST, WUNDERMAN

(opens in a new tab)