Health and Wellness > Consumer Products Promotion

HAIR

GIGIL, Taguig / NOVUHAIR / 2019

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Film
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Overview

Credits

OVERVIEW

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

Medications in the Philippines have to be approved by the Food and Drug Authority before they can be marketed to Filipinos.

Medical brand communications have to be approved by the Philippine Advertising Standards Council before they can be shown on media.

Novuhair received clearances from both.

Describe the target audience and why your work is relevant to them.

The spot was created for young consumers who are in the early stages of hair loss. The material urges them to use the product before it's too late.

Write a short summary of what happens in the film

You can bring back relationships. But not hair, when you don't address hair loss earlier on. So use Novuhair now.

Cultural/Context information for the jury

N/A

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