Film > TV & Cinema Film
BARTON F. GRAF, New York / BAI / 2016
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In the world of food and drink, you kind of have two choices:
- Something that tastes good but is terrible for you
- Or something that is good for you but tastes terrible.
So when Bai introduced a drink that somehow, inexplicably was both good for you - with only 5 calories and antioxidants - and also tasted amazing. Well, that didn’t make sense. So we made a commercial that didn’t make too much sense either.
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