Artsy installations of umbrellas in different landscapes and weather conditions

Everybody knows what an umbrella looks like and what it’s used for, so we wanted to focus on the craftsmanship of Carl Dagg and tell an abstract story of the feeling of the umbrellas. We wanted to show the umbrellas in an unexpected way in environments that they normally wouldn’t be in, like installations. Inspired by elements of nature, wind, sun, and rain. We let the designers of Carl Dagg design the installations for the film, to emphasize their craftsmanship and love behind the products.

It rains a lot in Sweden and people, in general, has cheap umbrellas that break.