Two newfound friends, Rickard (Swedish) and Amjad (Syrian), connect and spend time together doing everyday-things while Amjad as a VO is talking about his new experiences with Sweden, Swedes, and the importance of having a friend to practice the Swedish language with.

Sweden has a long history of welcoming immigrants and refugees and has in the last few years been one of the most generous countries in Europe when it comes to welcoming those in need. This puts pressure on integration, something that Läkerol wanted to simplify with their app. An app enabling new relationships as the one presented in this spot with Amjad and Rickard.

It was really important in the casting process that the characters felt genuine in order to convey the message of the app - which was all about equality and friendship - and so the two guys we cast in the film were actually friends in real life. It also felt important to break the misleading narratives about the immigrant experience, where they're often portrayed in a weak or victimized light - I wanted to highlight that the ethnic Swede would find using the app and find a new friend as joyful as the immigrant.