Design > Graphic Design & Design Crafts

CHEST HAIR

DUVAL GUILLAUME ANTWERP/MODEM, Antwerp / DRUM / 2011

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Overview

Credits

Overview

BriefExplanation

Promote 100% rolling tobacco

ClientBriefOrObjective

The challenge was law: you cannot advertise for tobacco products

Effectiveness

It's a very wanted t-shirt in Belgium

Execution

A typical thing for Drum 100% rolling tobacco is the package. When you open it you can see the 100% natural tobacco. And we made it even more natural by showing your actual chest hair.

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