Radio and Audio > Craft

COWBOYS

BCUBE, Milan / MINI / 2014

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Overview

Credits

Overview

BriefExplanation

The new brand positioning of MINI is MINI NOT NORMAL. The brief was to bring the not normal attitude on radio campaign. Underlining the not ordinary, over the context, irriverent and cheeky character of MINI.

ScriptInEnglish

SFX: CHILDREN LAUGHING

SFX: TOY GUNS FIRING

MARCO: Ahhha! Ahhha! Hi, I’m Marco, the voice of MINI ahhha.

Normally in a recording studio ahhha you don’t hear a pin drop. But here there are bullets flying ahhha.

Because MINI asked me to record while 4 kids use me as a target for their toy guns ahhha not so toyish. Do you think it’s normal?

And if you want to see these little cowboy ahhha what a pain take a look at the video on mini.it.

MUSIC

ANNCR: MINI is not normal!

MARCO: Yes, yes, laugh, laugh. I'll see you later.

ScriptInOriginalLanguage

SFX: CHILDREN LAUGHING

SFX: TOY GUNS FIRING

MARCO: Ahhha, ahhha. Ciao sono Marco, la voce di MINI ahhha.

Normalmente in una sala di incisione ahhha non vola una mosca. Qui invece volano pallottole ahhha.

Perché MINI mi ha chiesto registrare mentre faccio il bersaglio di 4 bambini e delle loro pistole ahhha giocattolo, giocattolo, un corno ahiooo.

Ma vi sembra normale?

E se volete vedere questi piccoli cowboy ahhha che dolore date un’ occhiata al video su mini.it.

MUSIC

ANNCR: MINI è not normal.

MARCO: Sì, sì, ridi, ridi. Con te ci vediamo dopo.

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