This is the story of how a central, global campaign – Cornetto ‘Love Ride’- featuring local adaptation – enabled a 55-year-old ice cream brand to renew its relevance for its teen target audience. Rolling out two main assets, built on the theme of Teen Love: Micromovies which reached the staggering number of 350 million views and Music Videos which the summer hits in the local markets, driving strong sales growth of up to 46%. Cornetto ‘Love Ride’ is a desmonstration that love is global and can be locally relevant for teens trough social stories and music.