This campaign is the continuation of Life & Death in New York / Paris / Venice last year. This year , instead of talking points , deaths occur at different times of consumption: Midnight in broad daylight and after hours . The voice of the Magnum ice cream , this time as a detective, chronicle as a chronicle of black police , his own death at the hands of pleasure seekers different . Performed by Nash Kato (singer of the famous band from Minneapolis Urge Overkill ) campaign was released in UK .

MUSIC: JAZZ

MVO: Life and death in broad daylight.

12.30 am. First clue is how cold it is.

12.30 and 15 seconds. Someone's coming.

12.30 and 19 seconds. The click-clack of a woman in high-heels.

12.30 and 22 seconds. Cat-like.

12.30 and 29 seconds. Deathly elegant.

12.30 and 30 seconds. She knows exactly what she wants.

12.30 and 37 seconds. Above the crystal sky that separates us, her fingers haven´t chosen me yet.

12.30 and 40 seconds. The door slides open.

12.30 and 46 seconds. Now I am only a witness.

12.30 and 52 seconds. A hand plunges into the cold.

12.30 and 53 seconds. And a finger, only one. I swear that it´s a weapon.

12.30 and 55 seconds. I breathe the delicate perfume of a death as predictable as unexpected.

12.30 and 56 seconds. A crime to be told in two parts.

12.30 and 57 seconds. An assassin and her victim.

12.30 and 59 seconds. Death in front of everyone.

12.31 AM. Sweet, but invisible.

SFX: MAGNUM CRUNCH

MVO: When a Magnum dies, pleasure lives. Magnum. For pleasure seekers.