MUSIC: MILITARY ORCHESTRA

MVO: “Open here”. These are the only instructions you have to follow to open up a sachet of ketchup. And it’s actually easy. Which is probably why they call it ‘easy opening’.

A recent study from a University specialising in inconsequential incidents revealed that every 2 seconds, someone in the world stains themselves when trying to open a sachet. A sachet that says ‘open here’. Not ‘open there’ or ‘bite here’ or ‘crush before opening’ or ‘open with all your strength’. Just a simple ‘open here’.

And if you look carefully, there is nothing on the sachet to tell us how difficult it is to open. Because it’s not. Oh poor sachet manufacturers. They do all they can to prevent the mess, even when they know that you will continue to stain yourself anyway. And do you know why?

Because you are clumsy.

When there is clumsy there are stains. And when there are stains there is OMO.