This campaign is the continuation of Life & Death in New York / Paris / Venice last year. This year , instead of talking points , deaths occur at different times of consumption: Midnight in broad daylight and after hours . The voice of the Magnum ice cream , this time as a detective, chronicle as a chronicle of black police , his own death at the hands of pleasure seekers different . Performed by Nash Kato (singer of the famous band from Minneapolis Urge Overkill ) campaign was released in UK .

MUSIC: JAZZ

MVO: Life and death in the middle of midnight.

11.58 pm. I don't know where I'm going. But I have a feeling.

11.58 and 10 seconds. The scent of orchid drifts on the gentle breeze.

11.58 and 15 seconds. Closer and away, closer and away.

11.58 and 21 seconds. I perceive an exquisite silhouette against the night.

11.58 and 32 seconds. A woman.

11.58 and 35 seconds. A dangerous woman.

11.58 and 41 seconds. She moves knowing what she's doing.

11.58 and 53 seconds. When she finds the ideal place to quench her appetite for murder, we stop.

11.59. Bells ring in the distance.

11.59 and 40 seconds. I know the end is near.

11.59 and 53 seconds. She takes off my blindfold.

11.59 and 54 seconds. What cruel beauty.

11.59 and 55 seconds. My assassin.

11.59 and 56 seconds. My sweet killer.

11.59 and 57 seconds. I don’t close my eyes.

11.59 and 58 seconds. I can’t close my eyes.

11.59 and 59 seconds. I don’t want to close my eyes.

12.00 AM. But she does.

SFX: MAGNUM CRUNCH

MVO: When a Magnum dies, pleasure lives. Magnum. For pleasure seekers.