This campaign is the continuation of Life & Death in New York / Paris / Venice last year. This year , instead of talking points , deaths occur at different times of consumption: Midnight in broad daylight and after hours . The voice of the Magnum ice cream , this time as a detective, chronicle as a chronicle of black police , his own death at the hands of pleasure seekers different . Performed by Nash Kato (singer of the famous band from Minneapolis Urge Overkill ) campaign was released in UK .

MUSIC: JAZZ

MVO: Life and death at the end of the night.

4.59 am. She closes the door and sighs.

4.59 and 15 seconds. The echo of a party that has finished.

4.59 and 23 seconds. Her steps cross the room.

4.59 and 32 seconds. She frees me from the darkness.

4.59 and 37 seconds. I'm fragile in her hands.

4.59 and 43 seconds. She steps onto the balcony to bid farewell to the night.

4.59 and 50 seconds. She hasn't lost an ounce of her beauty.

4.59 and 54 seconds. I´m naked in three moves.

4.59 and 55 seconds. One, two. I know I’m going to die.

4.59 and 56 seconds. A bird welcomes the dawn.

4.59 and 57 seconds. I approach her mouth.

4.59 and 58 seconds. I sense the arrival of a sunrise I will never see.

4.59 and 59 seconds. Who cares.

SFX: MAGNUM CRUNCH

MVO: When a Magnum dies, pleasure lives. Magnum. For pleasure seekers.