Radio and Audio > Product & Service

SPOON

LOLA LOWE & PARTNERS, Madrid / UNILEVER / 2015

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
MP3 Original Language

Overview

Credits

Overview

ScriptInEnglish

MUSIC: ORCHESTRA. COMEDIC.

MVO: I’m sorry, but someone has to say it. Passing a spoon from plate to your mouth isn't really complicated. It’s only a distance of about 30 centimeters. And it only takes a second. But this is all the time you need to spill.

Plate to mouth. A movement that you've been doing three times a day ever since you learned to eat by yourself. It’s not complicated. It’s always the same. It’s a straight line.

Complicated, would be to take the same spoon from Paris to Berlin while checking a bag with your free hand. But passing a spoon from plate to mouth without spilling… Sorry, but no.

It doesn't matter if the soup is cold or hot, you’ll stain yourself. It doesn't matter if it is a teaspoon or a spoon the size of a tennis racquet. You’ll stain yourself. Don’t blame it on bad luck. Blame it on yourself.

Because you are clumsy.

When there is clumsy there are stains. And when there are stains there is OMO.

More Entries from Household in Radio and Audio

24 items

Grand Prix Cannes Lions
THE BERLIN WALL OF SOUND - THE MOST UNBEARABLE RADIO AD

Use of Sound Design

THE BERLIN WALL OF SOUND - THE MOST UNBEARABLE RADIO AD

SOUNDCLOUD, GREY GERMANY

(opens in a new tab)

More Entries from LOLA LOWE & PARTNERS

24 items

Gold Cannes Lions
PROUDLY SEEKING PLEASURE

Sweet Foods & Snacks

PROUDLY SEEKING PLEASURE

UNILEVER, LOLA LOWE & PARTNERS

(opens in a new tab)