Social and Influencer > Online Advertising

DO YOUR MORNING EXERCISES

OGILVY BEIJING, Beijing / CHINA MOBILE / 2004

Awards:

Silver Cannes Lions
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Overview

Credits

Overview

CampaignDescription

Create awareness for M-Zone, China Mobile's youth marketing programme. Young people don't want to be controlled. That is especially relevant in China. Control the character in the banner and see what happens! 1.4 million unique visitors in the first month of the campaign and a hard time getting through mandatory censorship in China.

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BEAR IN MY MIND

Travel, Entertainment & Leisure

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NIKE ID

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LIFESWITCH

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CHRISTIAN AID, HI-RES!

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MASSAGE

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Travel, Entertainment & Leisure

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METAL

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Posters

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SCIROCCO CUP

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SNOW WHITE

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MAKING CLOTHING DONATION INSTANTLY REWARDING

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