Social and Influencer > Online Advertising
OGILVY BEIJING, Beijing / CHINA MOBILE / 2004
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Overview
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CampaignDescription
Create awareness for M-Zone, China Mobile's youth marketing programme. Young people don't want to be controlled. That is especially relevant in China. Control the character in the banner and see what happens! 1.4 million unique visitors in the first month of the campaign and a hard time getting through mandatory censorship in China.
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