Film > TV & Cinema Film
PUBLICIS NORTH AMERICA, New York / HEINEKEN / 2016
Overview
Credits
BriefExplanation
In this ad we cut between very different film sets, with Benicio del Toro wearing a new outfit in each scene. As we cut between scenes, Benicio describes how Heineken hasn’t changed its unique taste in over 140 years. We realize that Heineken’s consistency is in contrast to Benicio, who is always asked to change his look, wardrobe, character and even his voice, for the various characters he portrays. The end message: Heineken has the same taste as it did in 1873.
EntrySummary
Everyone knows the Heineken brand, but not as many know the traditions, heritage and facts behind the beer. The brief was to showcase these credentials in a simple, entertaining way. Our campaign idea ‘There’s More Behind the Star’ showcases the world behind two stars — Heineken and Benicio Del Toro. This new global campaign will appear in more than 70 countries. Each ad was filmed, edited and finished in both English and Spanish, for countries from the USA, Ireland and England to Mexico, China and Spain. To add complexity, many of the 70 markets have different legal, cultural and product requirements for beer advertising. Therefore, pack shots, drinking shots, pouring shots and script lines needed to be filmed in multiple ways, to adhere to each of these requirements.
More Entries from Alcoholic Drinks in Film
24 items
More Entries from PUBLICIS NORTH AMERICA
24 items