Being an online film we needed to prepare for people accessing the video from all over the world, which meant pulling in different time zones and weather patterns simultaneously.

We created a bank of 15 weather and light situations and linked these to weather and time APIs then, using IP locations, we replicated the time and weather of the user’s location instantaneously.

To make it more engaging we added functionality that allowed users to see the weather and time of day in different cities; it was very important to make these transitions seamless, so that the endlessness wasn’t lost.

Since launch the video has been seen 500k views across all uploads of the film

We've had 40k interactions with the gadget with an average engagement time of 40". That is 18days of continuous engagement.

It was also awarded FWA Site of the Day 30th April.

The campaign went live on 7th April and we are awaiting the business results.

This has been verified by YouTube as the world’s first never-ending ad.

The 2015 CR-V campaign was born from Honda’s endless pursuit for better engineering. Brought to life in a 30s TVC, it showed a car ceaselessly climbing a mountain road. We wanted to dramatize that the pursuit of ‘great’ is a journey, not a destination.

We had the tools to make the endless loop but we also knew that our target audience like personalization. So, we added a level that made the film relevant to the viewer and created an endless loop people would come back to.

We created a personalized gadget so that when the user visited the YouTube page the time of day and weather in the film would mimic the user’s location. We want people to come back and see the CR-V drive day or night, rain or shine, showing Honda’s quest for ‘great’ never ends.