The creative idea, which takes its inspiration from the discipline of Japanese precision walking, opens on a literal explosion of walkers tumbling out from the Honda HR-V as the car dramatically takes it place centre stage.

The Honda HR-V takes the lead with the walkers, now with the utmost precision, perfectly in synch. The ad involves the viewer in a meticulously perfected and satisfying-to-watch feat of human choreography, set against the rip-roaring 90s jungle hit (‘Incredible’ by M Beat featuring General Levy).

The precise choreography is a nod to Honda’s Japanese heritage and its belief in engineering perfection that the HR-V epitomises.

Designed to inspire viewers that the HR-V is perfectly in sequence with your life, creating a sense of how things can make you feel when they are perfectly designed and fit together in perfect harmony, like the walkers themselves. All summed up in the line: 'Precisely, pleasingly, perfect'.

The campaign's choreographic masterpiece was a very different approach from stereotypical car advertising to ensure the HR-V would stand out in an engaging, memorable and highly entertaining way. An idea of universal appeal, which had the ability to cross cultural boundaries.

For those that are familiar with the Japanese discipline of precision walking, it gives a nod to the heritage of the brand as well as Honda's belief in engineering perfection.

The soundtrack, 90s jungle hit 'Incredible by M-Beat featuring General Levy', was specifically chosen to inspire and appeal to a new younger demographic, who were not so familiar with Honda, and get them to think again about why they shouldn't buy an SUV at their age*.

* While the young family audience might be looking for a more practical car, style is still high on their agenda - they would never be seen dead in a boxy people wagon.