The Modern Emulsion campaign was designed to show that Farrow & Ball aren't lofty and removed from everyday life. Far from it. They get it. Painting a house is stressful. All of a sudden, your family and friends, the people you want to impress, even your own husband and his motorbike, become the wine spilling, muddy dog bringing, oily hand wielding enemy to your lovely new walls. But now, you can relax. Because Modern Emulsion is wipeable and washable. The campaign was Farrow & Ball's most successful campaign to date with a double-digit sales spike and dramatically improved brand metrics.

Farrow & Ball Film Script: ‘Protection’ 70”

A couple arrive outside their friend’s beautifully decorated house after a dog walk.

As they approach the front door we notice their dog, Rufus, is rather damp and muddy.

MALE GUEST: OK Rufus, come on...

Our female guest knocks on the door and receives a warm welcome from the homeowner. We glimpse inside the beautifully decorated interior as the female guest asks an almost rhetorical question.

FEMALE GUEST: It’s ok for Rufus to come in, isn’t it?

Our homeowner pauses for an awkwardly long beat, trying to mask her palpable anxiety.

Then she nods and greets the dog with a soppy voice.

HOMEOWNER: Yes... Hello Rufus. You’ve had a nice walk haven’t you...

And a swim. (Said quietly to herself.) She glances up at the guests.

HOMEOWNER: Why don’t you two go on through – and I’ll put the kettle on. Cut to the couple sitting in beautifully decorated living room.

Admiring and commenting on the space.

MALE GUEST: She’s done an amazing job on this place.

Then we hear the pitter patter of muffled paws and their dog trots into the room. A look of confusion begins spreading across the faces of our guests.

Cut to reveal Rufus wearing the canine equivalent of a crime scene investigator’s white suit. His owners glance at each other as if to say ‘what the hell has she done to our dog?’.

Then the smiling homeowner breezes into the room with a tray of tea and biscuits.

Rufus stands there looking slightly dejected, peering at his owners as if to say ‘why did you let her do this to me?’

Referencing the suit, our homeowner grins, enthusiastically.

HOMEOWNER: It’s good isn’t it... I made that - military grade polyester...

Parachutes.

MALE GUEST: How did you get him in? (said through a forced smile)

The homeowner is busying herself preparing cups tea.

HOMEOWNER: Just offered him a biscuit. (cheery matter of fact)

Do you want a biscuit? (sincerely looking directly at her guest) MALE GUEST: No thanks. (neutral yet a little confused)

With that, a super appears as we keep rolling on a wide of the awkward scene.

The guests cast a dumbstruck look towards each other.

The homeowner stirs sugar into a cup of tea and poor old Rufus looks pretty glum.

SUPER: RELAX, IT’S WASHABLE & WIPEABLE

Cut to end-card.We see a beautifully painted wall featuring a muddy pawprint. A hand enters frame and effortlessly wipes the pawprint away.

TITLE: FARROW & BALL MODERN EMULSION