The Modern Emulsion campaign was designed to show that Farrow & Ball aren't lofty and removed from everyday life. Far from it. They get it. Painting a house is stressful. All of a sudden, your family and friends, the people you want to impress, even your own husband and his motorbike, become the wine spilling, muddy dog bringing, oily hand wielding enemy to your lovely new walls. But now, you can relax. Because Modern Emulsion is wipeable and washable. The campaign was Farrow & Ball's most successful campaign to date with a double-digit sales spike and dramatically improved brand metrics.

Farrow & Ball Film Script: ‘Vino’ 60”

We open in a beautifully painted kitchen-diner.

Nick and Amy have popped over on Friday evening to catch up over a glass or two of wine. The smart, yet casual looking hosts, Jenny and Tom are busy preparing canapes and the like.

JENNY: It’s so lovely to see you both again, it’s been too long.

Everyone agrees with nods and smiles as the host pipes up to ask a familiar question. TOM: Now, what can I get you to drink?

The male guest, Nick, proudly offers up the pricy bottle of red that he’s brought along. NICK: Shall we have a glass of this. (said with swagger)

TOM: Ooh yes please, wow, thank you...

Tom gratefully takes the bottle, inspecting its fancy label.

NICK: No worries.

Tom heads off into the background to find a corkscrew, at one point we see him pop the cork with wine glasses set out nearby. In the meantime, the female guest speaks up, she’s been admiring the paintwork.

AMY: JENNY: NICK:

I love the new colour scheme Jenny.

Oh thank you, yeah, we’ve just had it done. Stunning. (admiring the space)

We hear Tom approaching, but the focus stays on the guests. TOM: Here we go. (said as he walks)

As Tom hands the guest’s their wine we can tell from the look on their faces that something clearly isn’t quite right.

Then we see what’s up... as a paranoid homeowner with fresh paintwork,Tom has chosen to serve this expensive red wine in a selection of children’s anti-spill sippy cups.

Nick and Amy shoot a perplexed look at each other as Tom vanishes off to fetch wine for his partner and himself.

TOM: I’ll just get ours darling. (in the background)

Nick and Amy look at their cups, trying to figure out if and how they could even drink from

them.Then we see Tom returning, handing a sippy cup to Jenny before raising his own. TOM: Well, cheers.

JENNY: Cheers.

The hosts begin drinking from their anti-spill cups,Tom slurping up wine through a curly

straw. Not wanting to seem rude, the guests tentatively start trying to drink as well.

NICK: Cheers. (quiet disbelief)

Nick awkwardly raises a double handled tippy cup to his lips and sucks the expensive liquid through the little tiny holes with a strained slurp.

We linger on this uneasy scene until the drinking sounds are broken by the host. TOM: Mmm that is fantastic.

JENNY: Yummy!

TOM: Excellent choice, thank you.

The hosts keep drinking as our super appears over the scene, accompanied by slurps. SUPER: RELAX, IT’S WASHABLE & WIPEABLE

Cut to end-card.We see a beautifully painted wall featuring a splash of red wine. A hand enters frame and effortlessly wipes the red wine away.

TITLE: FARROW & BALL MODERN EMULSION