Homeless Banners:Stockholm's Stadsmission helps the homeless of Stockholm. They need to get their message out without any media spending.

To inspire blogs and sites to supply free media space, we created a collection of homeless banners in need of shelter, available on hemlosabanners.se. Once embedded, banners would display how long they had been hosted, and by whom. They also developed a warmer colour the more clicks they received and the longer they were hosted. All clicks led to Stockholms Stadsmission’s donation page.

Results after a month:• 415 participating sites.

• 36 million impressions.• 300% increase in donations compared to same period last year.