Södra produces raw paper material. They wanted to strengthen the bond with their clients; companies that make paper products, and let them know that Södra believes in a better world – thanks to paper.

Södras vision is to help make the world a little better, by offering a range of environmental friendly paper for all kinds of products.

We wanted to embody that vision in an interesting and playful way. At the same time, we wanted to show a range of several different types of paper from Södras product portfolio.

In 1999, Södra started communicating their love for paper through a yearly gift to their 400 most important customers. This book is part of that long-term relationship-building strategy, that has led to a rise from 58 to 77% in the consumers’ perception of Södra as a world leader in communications. In addition, the perception of Södra as a market leader rose from 53 to 70% in the same period, despite the fact that Södras prices have remained high, in an industry that is normally characterised by price pressure.

We made the book ‘With love’. It addresses one of the world’s most famous paper phenomena – angry notes. Only we’ve turned them into happy, funny and loving notes instead. The entire book is made out of Södra’s environmentally friendly paper. It displays samples of 10 different types of paper from Södra’s product portfolio. All the pages are perforated, encouraging the reader to rip the notes out and actually use them. As we say in the introduction to the book: let's use our paper to make the world a little better.