New Moment New Ideas Company, which is the company for new ideas and integrated marketing communications, had to present its new strategy for overcoming of the global financial crisis in order to help their clients.

Challenge was to invent the solution for creative respond on the global negative issue of world financial crises.Key objective was to find the solution that works.

The idea got big PR in local media for business and economy.Clients were very satisfied with the engagement of the agency to serve their real needs - a hunger for a new ideas in tough times.

They also liked the idea to get the Menu with detailed described services so they can just pick what they need or simply follow the chef’s recommendation (chef - creative director).

We came to the conclusion that the idea should be human, optimistic and very direct. In the times of crises the deepest human fear is a fear from hunger and lack of choice. That’s why decided to communicate the new strategy of the company as an IDEAS RESTAURANT, offering a MENU with idea receipts and new ideas for solving the problem of our clients.The idea is developed trough the luxury designed Menu book, installations, and total design of the personal of the restaurant - the agency employees’ dresses and acted as a cooks and waiters on the day of presentation.