Design > Packaging Design

FRUIT INVADERS

NEW MOMENT NEW IDEAS COMPANY, Skopje / VIVAKS / 2012

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Overview

Credits

Overview

BriefExplanation

Package design for new juice line - a cooler, more modern, attention grabbing one.

ClientBriefOrObjective

Create a striking packaging design for a cluttered juices shelf. In addition, create a packaging design for a traditional juice producer who is not into minimalist design.

Effectiveness

The client is happy, although they did not give us any sales figures.

Execution

We got back to those high school days, and met the forgotten teenager in us. We utilised the fact that Viva uses only freshly squeezed fruits, and combined this fact with the iconic game Space Invaders.

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