We’ve all been through it. There’s that thing that you really want, and so you ask your parents to buy it. Your parents, not keen to purchase that thing, will give you an excuse as to why it’s not possible. They will throw expressions at you like, ‘Sorry, but my hands are tied’, or ‘Money doesn’t grow on trees’. They’ll then leave it at that. You on the other hand, will be left trying to figure out what their excuse actually means. Your conclusion will always be the same. What they just said to you, simply makes no sense. Especially since Game Stores are so affordable.

Cultural Glossary: Yazi: “You’Know”

A money tree.

A money tree? Really Mama?

Who do you know that believes money grows on trees?

That the small trees grow 10 Rand and 20 Rand notes and that the big ones are busy growing hundred and two hundred Rand notes?

We will all be swinging from tree to tree with pockets full of money.

What kind of world will it be when we are planting two Rand coins in the soil and waiting for Them to grow up into big boababs of money.

It's a security risk, yazi Mama.

Criminals would be running around with chainsaws and axes.

It would be mass deforestation.

Speeding up climate change.

Hurricanes tossing us all around, all over the shore, some beating down on us.

Now we're sweating because there's no longer any shade.

Rich kids climbing street poles in Gucci underpants wanting more and more money and more and more underpants. Mama.

It simply doesn't make sense

Money doesn't grow on trees, does not make sense when you've got games everyday low, low prices and price beat and price lock.

Because Games got you and you you've got Game

Game Stores is a mass retailer that has been offering South African consumers appliances and consumables for over 53 years. It is known for its extremely low prices and bargains on everything under the sun. South Africa is currently experiencing a heavy economic downturn and Game Stores wanted to remind South Africans that it simply does not make any sense to shop anywhere else. To achieve this objective, the agency was briefed by the client to come up with a radio campaign that would do just that. The reason for going with radio commercials being that radio is still the most widely consumed medium in South Africa, and also one of the cheapest to advertise on.

Radio is the most widely consumed medium in South Africa. And one of the cheapest to advertise on. It thus served as the perfect platform for Game Stores to remind consumer’s that they are the cheapest retailer around during these tough economic times. A radio campaign used well known phrases, such as ‘Money doesn’t grow on trees’, Running a tight ship’ and ‘My hands are tied’, to demonstrate to consumers that shopping anywhere other than Game simply makes no cents.

Expressions such as ‘money doesn’t grow on trees’, ‘running a tight ship’, and ‘my hands are tied’ are still used and understood in South Africa. Game Stores have many ways of saving consumers cash, such as ‘Price Beat’, which is our guarantee that we’ll beat any competitor's price on a product. Price Lock is an offering that locks necessities at a low price for an extended period of time.