The World’s Deadliest Driver

World’s Deadliest Drivers (a British television series about the world’s most ridiculous road accidents) enjoys great viewership on South Africa’s satellite TV, DStv. The show gives people access to the most humorous and outrageous car accidents in the world. In this campaign, we show that sometimes the most unexpected things can make anyone The World’s Deadliest Driver.

Client: BBC South Africa

Brand: World’s Deadliest Drivers

Medium: Radio

Date: 26/1/18

ENGLISH ___________________________________________________________________

Bachelors: ANNCR: 19:57pm: Sipho is driving from his girlfriend, thinking about the good time he had the night before at his best friend’s bachelors frolic.

SFX: We’re inside Sipho’s car and we hear him talking to himself. SIPHO: (Talking to himself) So many drinks, so many women, so many mistakes.

ANNCR: 19:58 pm: Sipho realises he left his phone at his girlfriend’s place and she knows the passcode.

SIPHO: Nooo, guys move. SFX: We hear the car screeching and speeding off.

ANNCR: 20:00pm: The World’s Deadliest Driver every Wednesday on BBC Brit channel 120 only on DStv.