The World’s Deadliest Driver

World’s Deadliest Drivers (a British television series about the world’s most ridiculous road accidents) enjoys great viewership on South Africa’s satellite TV, DStv. The show gives people access to the most humorous and outrageous car accidents in the world. In this campaign, we show that sometimes the most unexpected things can make anyone The World’s Deadliest Driver.

Client: BBC South Africa

Brand: World’s Deadliest Drivers

Medium: Radio

Date: 26/1/18

ENGLISH

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Mkhize:

ANNCR: 19:57pm: uGatsheni gulps down a refreshing drink from his cubby- hole.

SFX: We’re inside his taxi and we hear Gatsheni taking a sip.

ANNCR: 19:59pm: uGatsheni hears a growling and rumbling sound in his taxi, thanks to Mkhize’s powerful mbiza, colon evacuant, he mistook for his drink.

SFX: Growling tummy

Gatsheni: Mumbling and making oohs and aahs

SFX: We hear the car screeching and speeding off.

ANNCR: 20:00pm: The World’s Deadliest Driver every Wednesday on BBC Brit channel 120 only on DStv.