The World’s Deadliest Driver

World’s Deadliest Drivers (a British television series about the world’s most ridiculous road accidents) enjoys great viewership on South Africa’s satellite TV, DStv. The show gives people access to the most humorous and outrageous car accidents in the world. In this campaign, we show that sometimes the most unexpected things can make anyone The World’s Deadliest Driver.

Client: BBC South Africa

Brand: World’s Deadliest Drivers

Medium: Radio

Date: 26/1/18

ENGLISH

Gusheshe:

ANNCR: 19:55pm: an avocado green bakkie with double pipes bullets past Navesh’s Gusheshe.

SFX: We hear a car speeding past Navesh’s car

NAVESH: What kind ek se?

ANNCR: 19:59pm: Navesh remembers the nitrous oxide kit he got from his cousin, Pravesh, who works at the airport.

NAVESH: (Talking to himself) Check this out. I’ll choon (show him) him who’s who in the zoo. Smell my dust.

SFX: We hear Navesh revving up his car and speeding off

SFX: We hear the car screeching and speeding off.

ANNCR: 20:00pm: The World’s Deadliest Driver every Wednesday on BBC Brit channel 120 only on DStv.

The World’s Deadliest Driver

World’s Deadliest Drivers (a British television series about the world’s most ridiculous road accidents) enjoys great viewership on South Africa’s satellite TV, DStv. The show gives people access to the most humorous and outrageous car accidents in the world. In this campaign, we show that sometimes the most unexpected things can make anyone The World’s Deadliest Driver.